Where Storytelling Meets Design
Every detail tells a story, and Simplicity in Mind is where that story comes to life.
Based in Cold Spring, New York, this floral and event design studio specializes in creating immersive, artful environments that reflect the beauty of nature and the soul of each celebration.
Founded by Rachel Calvelli, Simplicity in Mind is rooted in thoughtful intention, weaving together florals, textures, and design elements that feel deeply personal, never overdone.
About Simplicity in Mind
Rachel’s journey into event design began long before her first wedding. With a background in visual design at Bloomingdale’s, she spent years crafting immersive spaces for leading luxury brands. Every display told a story and every detail was deliberate.
In 2016, she launched her own vintage-inspired boutiques, quickly gaining recognition for her romantic window displays and floral installations that blurred the line between art and commerce. What began as a creative outlet evolved into a full-service floral and event design studio by 2019.
Today, Rachel’s work reflects her signature approach: grounded in nature, history, and human connection. Her designs are lush yet composed, nostalgic yet modern and always balancing emotion with design precision.
Where She Works
- Primary Location: Cold Spring, New York
- Service Areas: Hudson Valley, Catskills, Westchester, and New York City
- Destination Weddings: Available throughout the Northeast and select destinations
From historic estates and countryside barns to minimalist city spaces, Simplicity in Mind brings a cohesive, elevated design experience that transforms spaces into living stories.
What Makes Her Unique
Rachel’s work stands apart through her editorial eye and background in spatial design. Her design is so that each arrangement, table, and vignette fits seamlessly into the environment.
Her designs feel layered and lived-in, full of movement, texture, and vintage character. Whether she’s creating an intimate tablescape or a full installation, her goal is simple: to create experiences that feel personal, grounded, and unforgettable.
Her wedding floral and event design collections typically begin around $10,000 for just florals. For florals and event design, her collections start between $15,000 to $18,000.
Why Couples Love Working With Her
Couples are drawn to Rachel’s calm, creative energy and her ability to translate emotion into design. Her florals are known for their movement and soul, capturing that feeling between modern editorial and timeless romance.
Working with Simplicity in Mind means working with someone who sees beyond aesthetics. Rachel designs with intention, crafting celebrations that feel just as beautiful as they look.
Connect With Simplicity in Mind
📍 Location: Cold Spring, New York | Serving the Hudson Valley & Beyond
🌐 Website: simplicityinmind.com
📸 Instagram: @simplicityinmind.events
📧 Contact: hello@simplicityinmind.com
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