The White Edit by WONÁ Concept

Some bridal collections feel like a statement. Others feel like an exhale.

The White Edit by WONÁ Concept is the second kind. Light, playful, and modern, but still anchored in the kind of craftsmanship that makes a gown feel truly special the moment you put it on.

Founded in 2009, WONÁ Concept is an established Ukrainian bridal and eveningwear fashion house with a dedicated practice in bespoke design for high-profile occasions. Today, the brand is represented by over 150 partners worldwide, with flagship boutiques in New York and Los Angeles. WONÁ has been featured in Vogue, BRIDES, Harper’s Bazaar, Elle, and L’Officiel, and has dressed figures including Leonie Hanne, Tamara Kalinic, Olivia Culpo, and Princess Sophie of Bavaria. Most recently, Venus Williams chose WONÁ Concept’s New York salon to create her wedding gown through a fully bespoke process.

Now, WONÁ is introducing The White Edit, a capsule collection of 25 gowns that celebrates bridal artistry with a lighter, more playful spirit.

What makes The White Edit feel different

At its core, this collection is rooted in what WONÁ does best: signature corsetry and hand craftsmanship. But instead of leaning overly traditional, The White Edit explores a more effortless kind of romance.

Across the collection, you’ll see thoughtful contrasts. Fluid silhouettes alongside sculpted structure. Clean lines paired with delicate detail. Fabrics like silk and mikado, plus lace and embroidered elements, all designed to feel elevated without feeling heavy.

It is modern and romantic, and the overall effect is exactly what so many brides want right now: intentional, editorial, and still easy to wear.

Who this collection is for

The White Edit is especially suited for the bride who wants a gown that feels refined, but not overly formal. Someone who cares about fit and construction, but wants the overall vibe to feel lighter and more personal.

Where to try on The White Edit (NYC + LA)

The White Edit is available for in-store try-on at WONÁ’s flagship salons, and it is an especially great fit for brides traveling from nearby states who want a private fitting experience.

To plan your visit, start here:

• Bridal Salon by WONÁ (NYC): https://wonanyc.com/
• Bridal Salon by WONÁ (LA): https://wona-la.com

If you are looking for a modern, romantic gown with couture-level structure and a lighter feel, The White Edit is a beautiful place to begin. Both WONÁ NYC and WONÁ LA offer an elevated in-store try-on experience.