Simplicity in Mind treats a wedding as a design project first, one where guest experience and thoughtful detail matter more than scale. Rachel Calvelli’s Hudson Valley studio brings planning, creative direction, and floristry under one roof, and works best with gatherings under 75 guests that want a fully immersive design approach.

The floral work leans vintage and garden style, inspired by the wildflower fields of the Hudson Valley, and it is built sustainably. Calvelli sources from local farms to cut down on shipping and avoids floral foam and other materials that will not break down.

She works throughout the Hudson Valley, Westchester, and the Catskills, and into New Jersey and Connecticut. Florals begin at $10,000, with full design and florals typically between $15,000 and $18,000.